Challenges in choosing the right tag management tool
With all the features of these tools, it is often frustrating to select the right tool and if the tool doesn’t fit your requirements, they often give you nightmares for your marketing teams. So, before zeroing in on the tool, a detailed analysis of your business needs and architecture has to be carried out. Later a mapping to the corresponding features of the tag management tool will provide you a better choice of the tool. Ensighten is an enterprise tag management tool which comes packaged with great features and is quite popular in the enterprise segment. Let us understand what are the features that must be utilized properly to make the implementation better.
Features of Ensighten that make your implementation better
Apps – Ensighten Apps provide great inbuilt templates for large number of digital marketing and analytics tools which will keep you distant from the programming and the need for understanding the technical implementation of these tools. Next time when you implement an Adobe analytics custom event tag or a Responsys tag, make sure you use an inbuilt App to make your implementation more comfortable, bug free and readable for anyone from your marketing team.
Conditions – It becomes increasingly difficult for an enterprise with multiple digital channels and large number of digital marketing deployments. It becomes very difficult if you don’t have the right mechanism to segregate the rules for firing your tags. Ensighten conditions provides you great features which will let you build complex firing rules in seconds and are segregated in a single place. When there is a holiday season next time and you have to run a campaign; use the conditions wisely to deploy the tags at right time intervals.
Tags and Versioning – Most of the enterprise tag management tools doesn’t provide you a tag wise versioning because of the limitations in their architecture. Scenarios where you have large number of tags sitting on different versions and if you want to rollback one particular tag to an earlier version are quite common. Ensighten’s tag wise versioning is one of the best features which will make your deployment versioning very easy and it also provides nifty JSLint based comparison system to compare your present tag with it’s older version.
Spaces – Spaces are one of the most useful features and our favorite part of Ensighten. Maintaining large code repositories for multiple environments is a tedious task for the developers and it becomes even more confusing when it comes to a production launch. Ensighten solves all these problems with their brilliant architecture called Spaces. Spaces are containers which you can create for each environment. They come with some of the powerful features like Mandated Conditions, Merging the code between two spaces and lot more which makes your production cycle swift and clean.
Data definitions and User Management – Even though these two features are pretty standard in the tag management market, Ensighten provides a granular approach to user management which will give you a strong control on your account and the Data definitions provides a great addition to the tool which can improve your usage of Conditions, Spaces and Tags.