2 Full Days Classroom Session; June 2, 3 Rs.20000+GST


Digicliff, New Thippsandra, Bengaluru 560075

CALL US: +91 877 875 2261


2 Full Days Classroom Session; June 9,10 Rs.20000+GST


Xcademy 19, School Street, Mogappair Chennai - 600037

CALL US: +91 877 875 2261


Weekdays - 2 hour/day; 8 Sessions; February Rs.20000+GST


8 Sessions; 2 hours each day; Instructor lead session delivered online

Call Us: +91 877 875 2261

Adobe Analytics & DTM

Adobe Analytics & DTM Implementation is a 16 hour online/ classroom session, where participants will learn how to take business requirements, translate them into an implementation solution, and code them on the page.

This course covers how to implement Adobe Analytics on a Web site using JavaScript and also includes hands-on exercises. Participants will also learn about Traffic Variables, Conversion Variables, Conversion Events, Configuration Variables, Dynamic Tag Management, Processing Rules, JavaScript plug-ins, troubleshooting implementations, data manipulation tools, advanced Reports & Analytics capabilities, and their role as a technical lead during the implementation process.

This course is designed to gradually introduce beginner to advanced concepts, with immediate takeaways like tracking file downloads and form submissions as well as more complicated implementations like ecommerce and custom information about users. Each attendee is granted access to our custom sandbox environment where they can practice implementing Adobe Analytics on a test site.

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Module 1
Reports & Analytics Code - KPIs and KBRs - Configuration Variables - Traffic Variables - Page Naming
Module 2
Traffic Variables - Predefined Traffic Variables - Custom Traffic Variables - Traffic features & functions - Conversion Variables - Success Events
Module 3
Conversion Variables - Product Variable - Campaign Variable - eVars - List variables
Module 4
On-click image request - Data Manipulation Components - Site-based Considerations - Data Import/Export Tools
Module 5
Dynamic Tag Management - Validation and Troubleshooting - Effective Implementation Practices
Sandbox environment provided to practice Adobe Analytics implementation on a test site and experiment new concepts.